After establishing the new Z Energy service station brand, Infratil needed to organically build out their offering to encompass the convenience stores. Not always easy when the master brand’s focus is so heavily based on pumping petrol.
We introduced the sky blue to brighten the palette, as well as the typeface National to bring some warmth and personality. We directed the photography, and developed a distinctive graphic language based on dynamic, organic forms to connect all elements – from signage to packaging. And we also oversaw display stand and shelf arrangement, enabling the delivery of a highly cohesive, welcoming, and successful environment.
Design direction, design
Ant Gatt, Co-Designer