Y&R Re-brand

About This Project

Over the span on 4 & 1/2 years Musonda led all visual design output at Y&R NZ. As Josh Moore’s second senior hire after taking up the ECD role, the first project embarked on was a complete re-branding of the agency itself. This included new logotypes, iconography, and after relocating the office, completion of internal and environmental signage, as well as interior design for the new ‘shed.’
The new look and feel is clean and modern, while also retaining a uniquely New Zealand aesthetic. We adopted the lightning bolt as the agency’s icon for brave, incisive thinking.


The overall turnaround was completed when, with a slate of fresh block-busting client work on the books, Y&R was named New Zealand agency of the year for 2016.


Design direction, design


Josh Moore ECD, Scott Crickett & James Wendelborn Designers.



Brand, Katongo & Co.