Celebrating the end of the iconic Defender with a true tale of love and loss. We created brand campaign for Land Rover, with a content peice that restored a totally broken down Defender to its oblivious previous owners as a Valentine’s Day gift.
It was a story about a few, that resonated with many, ultimately becoming the most globally viewed Land Rover film content ever. Being the final production year, sales targets were high, but our campaign prompted a huge sales spike and the 2015 Defender sold out three months ahead of schedule.
This campaign won multiple Cannes Lions in 2015
Design direction, design
Josh Moore ECD, Tom Paine CD, James Wendelborn Designer.