Burnsco is a genuine and revered leader in the New Zealand marine industry, but thier identity hadn’t been touched since the ‘70s. We gave it a thorough overhaul, refining the dated logomark into a modern brand, while retaining strong continuity with the previous icon.
After consideration, we shifted to the four-pointed compass star, reconnecting the brand clearly to its roots in nautical exploration and expertise.
We simplified the website, enabling easy access to the massive inventory. We also developed a new photographic and marketing toolkit, giving Burnsco a fresh and open brand platform.
Design direction, design
Josh Moore ECD, James Wendelborn Designer